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YOU GOTTA KNOW THE TERRITORY

Updated: Oct 26, 2023

The opening scene from the musical, The Music Man, features a group of salesmen talking shop on a train. (Good clean rap before anybody thought of it). One of the salesmen repeats over and over, “You gotta know the territory.” It’s true of robotic milking too. Robotic milking systems generate huge amounts of data. There are unique key performance indicators and terms that apply to robotic milking. You need someone on your management team who can speak the language and utilize the data. You gotta know the territory.

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