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ESSENTIAL COMMUNICATON FOR SUCCESSFUL ROBOTIC MILKING
- Dec 18, 2025
- 3 min read
“Nothing else matters until we get their buy in and trust.” Brandon Thesing, of Select Sires Member Coop made that statement during a panel discussion at the Dairy Cattle Reproductive Council annual meeting. He was talking about customers learning to use cow monitoring systems. His statement is just as true for successful communication with any new dairy farm technology – including robotic milking. The panel included Amit Golan – Afimilk, Steven Pavelski – Nedap, Caio Gamarra – Merck, and Thesing. The group shared insights about setting expectations, ongoing training, and overcoming obstacles, with dairy technology.






